Collective consciousness is associated with which sociologist?

Émile Durkheim, a foundational figure in sociology, is best known for his work on collective consciousness. He used the term to refer to the shared beliefs, values, and norms that bind a society together. Durkheim argued that collective consciousness is essential for social cohesion and stability, and that it evolves with the structure of society. He also explored how the loss of collective consciousness could lead to social disintegration, particularly in periods of rapid social change.